The process of communicating sustainability achievements and initiatives externally must be carried out with the support of experts in the field to avoid the dissemination of messages that appear to be effective but in reality conceal erroneous content and statements, entering into the phenomenon of green washing. This phenomenon could lead to the company having to manage crisis management operations that would ultimately bring the company into disrepute instead of strengthening the brand.
In this area, we support companies with all our twenty years’ experience in the sector, proposing the dissemination of messages that are correct and consistent with the results obtained, focusing on the transparency of information and proposing the best channels for their dissemination.
In the field of communication, we study the use of tools and initiatives (events, videos, etc.) with a sustainable approach consistent with corporate sustainability strategies in order to reinforce the message of coherence with ESG issues.
- Sustainability communication plans with dissemination of the correct messages in coherence with ESG issues
- Videos and TV productions with calculation of offset emissions (e.g. Trentino Extra)
- Creation of a sustainability management system for events according to ISO 20121